I wanted to breathe new life into Day Hikes Peru's brand, creating a visual identity that not only reflects their expertise and genuine passion for Andean culture but also captures the hearts and minds of eager travelers in search of the extraordinary. I designed a versatile and timeless solution that will resonate with a larger audience of future DHP customers.

In addition to revamping the logo, I created an extensive rebrand kit that incorporated new typefaces and colors. By carefully selecting these other key brand elements, I enhanced the overall aesthetic appeal of the company. To demonstrate the impact of this rebrand, I also produced an array of deliverables designed to showcase the limitless potential of their newly transformed brand identity. From an enticing range of merchandise (some of which drew inspiration from items I actually acquired during my course there) to captivating traditional advertisements, I developed a collection that would grab the attention of new customers and reaffirm the brand's status as a trustworthy provider of exhilarating experiences in Peru.

Day Hikes Peru is not only a small company run by the sweetest Peruvian couple, but it is also a thriving business venture that aims to showcase the breathtaking wonders (and the World Wonder) of Peru to eager travelers and explorers. I had the pleasure of relying on this remarkable company during my Winter Term program in 2022, where they served as our guides in traversing the beautiful landscapes of Peru. Their unparalleled knowledge of the country and their genuine enthusiasm inspired me to create a new logo for them upon my return to the US.