As someone very passionate about civic engagement and the power of effective branding, this project became an incredible opportunity to combine my appreciation for the Spanish-speaking world with my philanthropic support for this nonprofit organization. The new, versatile logo is a testament to simplicity and elegance with its clean lines and eye-catching dynamism.

In staying true to the company's primary audience and mission statement, I incorporated elements that gave the logo a somewhat presidential-looking feel. This subtle touch adds a sense of authority and professionalism, which resonates well with the target demographic. Furthermore, the traditional red, white, and blue color scheme remained from the original logo to reinforce a sense of familiarity and brand recognition. The examples of potential MFV collateral also convey the logo's adaptability and demonstrate its potential to uplift the brand's visual identity.

Mi Familia Vota is a non-profit organization that has been dedicated to empowering Latino communities in the United States and ensuring their voices are heard since 2004. They help Latino families engage in democracy through information, resources, and opportunities. By promoting active citizenship, political representation, inclusivity, and comprehensive immigration reform, Mi Familia Vota inspires leadership and cultural pride to create positive change.