Client: Tanner’s Wine Bar
Project: Event Branding + Advertising Campaign
Role: Designer
Tanner’s Wine Bar Cocktail Launch Campaign
From champagne flutes to whiskey coupes, Downtown Burlington’s elegantly quaint wine bar is now serving cocktails.
I presented the Owner and General Manager of Tanner’s Wine Bar with 4 different options for this campaign to introduce liquor to the restaurant, and hopefully, grow buzz to increase business. They chose a musical festival-themed solution for the main event poster and other deliverables, in addition to a “You Thought You Knew the Classics” social media campaign to tease some new cocktails for the weeks leading up to the event. Their main request was to create something that felt like New Orleans but not Mardi Gras-themes, while also including aspects of the Tanner’s brand identity. I printed the following deliverables at Elon University’s Print Services shop, then I shot the photos below on-site with a Canon Rebel T6i DSLR before editing them in Photoshop.
The primary element of the event poster reminds viewers that wine remains the specialty, and the color palette creates consistency through the deliverables while adding a NOLA-inspired flair. The emphasis on these colors emotes a more sophisticated, upscale energy that most attendees are likely looking for at Burlington’s “fancy” wine bar. Tanner’s also requested tickets to be distributed as event souvenirs as a way to further promote the business when guests post them on social media with the food, drinks, and decorations featured throughout the evening. Additionally, I created a limited menu that lists the Creole-inspired small plates and tapas that will be available to order for the launch, and I added a list of the cocktails that will be served on the other side which features the same imagery from the social media campaign (below).
The concept for the social media campaign was meant to merge seamlessly with the aesthetic of the existing Instagram page while growing enthusiasm for the introduction of the new cocktail offerings. Since the actual glassware and cocktails to be used were not available during the creation of this campaign, the social media posts feature an illustrative approach. In addition to the six images from the campaign, the event poster was also converted into a format suitable for social media platforms.
